Much before all the buzzwords of digital marketing came into existence. Claude Hopkins brought a radically new vision of marketing and advertising. Almost 100 years ago, this man took the lead in marketing which is still relevant in 2019.
Unfortunately, the majority of modern marketers are still not acquainted with this most influential advertising professional. His book ‘Scientific Advertising’ had a bona fide combination of marketing issues and solutions which are applicable in this digital-first world. The successful Toronto digital marketing agencies follow the tactics mentioned in this book. However, for those who are missing out on these ideologies, it’s high time they must revisit his tried and tested marketing strategies.
Don’t Sell Product, But Sentiment
Digital marketing platforms often focus more on transactions than human connections. However, according to Hopkins, a marketing agency must establish an emotional tie-in with their customers. The major catch point is people are still driven by emotion. Even with the pace of time, human emotion is perpetual. Hence, to create brand value, a Toronto digital marketing company needs to render a human touch hitting the old tomcat feeling of the consumers.
Build Credibility by Providing Specifics
It is quite hard to quantify the importance of trust in business. Hopkins in his book mentioned the power of trust while curating an advertisement. He emphasized some concrete details that can help the modern admen to build trust amongst the customers and prospects.
The new-age Toronto digital marketing agencies should work on providing value-added information to the buyers through their digital marketing campaigns. Credibility will come into play effortlessly, once a company stays true to their campaigns by offering genuine information and data rather than promoting make-believe stories.
Power of Personalized Marketing
Back in 1923, the advertising prudent had predicted the gravity of personalization while selling a product or service. Personalization is all about empathy and emotion that helps to build a one-to-one relationship with the customers. Apart from making a connection, it is also a vital marketing tool to boost sales and conversions respectively. Furthermore, customization has the capacity for giving any a business a face; a human touch imparting countless perks.
Utilize Each Pixel
The importance of dimension and space in the media world is imperative. The marketers must use every inch efficiently to produce an eye-catching ad. In fact, this is the way, print media curate advertisements. Subsequent space in internet marketing also needs to be used methodically. The ads must be content-rich with a compelling visual appearance. However, the marketers shouldn’t go overboard with these 2 factors. Not to forget, ultimate sophistication lies in simplicity.
The modern Toronto digital marketing agencies can implement these basic principles of Hopkins for a high ROI. Following these tactics will help them to satisfy their clients to the core. People should consider the ideologies of Hopkins when developing their next marketing campaign. They may actually end up being surprised at the results that such a campaign can generate.