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Direct mail is one of the most effective marketing tools available today. It is a cheap way to advertise your business and reach thousands of people at once. Advertisements sent through direct mail have an immediate effect on readers, they pick it up right away and read it immediately. This method of direct mail marketing is very effective when you understand its full potential. Direct mail has been around for generations and is still an extremely effective marketing tool.

What is Direct Mail?

Direct mail is, also called snail mail, junk mail or advertisement mailing, bulk mail or postcard drop, and letterboxing. Advertising mail is sent to a specific person who requested the advertisement. This can be a business trying to advertise its products or services, a political candidate looking for support, or a charitable organization looking to raise funds. Direct mail marketing, also called direct mail marketing, junk mail or postcard drop, and letterboxing.

Direct mail is an inexpensive way to reach thousands of potential customers. There are no transportation charges because your advertisement is being mailed directly to the recipients, which are all over the country. Your costs are minimal, as little as a one dollar per piece for first class direct marketing campaigns. You can find affordable direct mail rates from many companies that specialize in mailing lists and direct mail advertising.

The success of direct mail marketing depends heavily on how effectively it is deployed. There are many types of direct mail strategies, and each one accomplishes different results. Some strategies to use recipient geography to increase effectiveness, such as targeting only those in a certain zip code to generate more sales. Other strategies rely on segmentation to target the audience with special incentives or discounts, which can also be effective. Direct marketing software can streamline the process and improve response rates by evaluating customer data in real-time.

One of the most common forms of direct mail strategy is bulk mail. Bulk mailing is when you purchase a list and request that many pieces of mail are sent to a specific address. Many companies send fliers, postcards or catalogs to homes and businesses in order to generate new business. The direct marketing team will review these pieces of mail and categorize them according to the demographics contained in the mailing list.

Other tactics used in direct mail marketing include using direct mail for media advertising campaigns, including radio and television ads. These efforts can reach a targeted audience through several different means depending on the audience preferences and goals. Media campaigns can also be geared towards specific products or services and can have a wide range of targeted demographic audience.

Conclusion

Some successful direct marketing campaigns are done using an innovative account-based marketing approach. An account-based marketing campaign utilizes the mailing lists that are collected from direct marketing efforts and creates a sort of personalized marketing campaign. This type of marketing allows marketers to target individuals based on their shopping habits or other characteristics of the person requesting the ad, allowing them to personalize their advertising.

The success of a campaign depends greatly on the accuracy of the information contained in the pieces. Many times, mailers are returned due to typographical errors or incomplete information. Mailers with incomplete contact information can also cause problems for the company. A complete mailing list ensures that any piece of marketing literature is accurately targeted to the right audience and includes all pertinent information about the company. A mailing list can be very useful for businesses that want to promote events or new products by sending out flyers or marketing materials to interested parties.

Direct mailing services represent approximately 87 percent of revenue collected by commercial mailboxes. These services consist of First- Class Mail, Over-the-Counter (OTC) Mail, Standard Mail, Parcel Post, Bound Printed Matter, Media Mail, and Special Services like Deposit Mail and International Mail. The direct mailing services provided by most post offices are offered at a residential address or business address. Businesses may use the post office box rented from the local post office for personal or business purposes.

How to Promote Products and Services

Commercial businesses use direct mail services to promote their products and services. The mailing services enable businesses to create a customized greeting card, catalog, flyer, postcard, letterhead, brochure, or other marketing materials. The business can create a direct mail marketing package that contains their logo, name, product images, contact information, website address, phone number, and email address. Direct mailing packages can be purchased on bulk or discount rates from the local post office. Businesses can find direct mailing services that specialize in a variety of advertising media such as direct mail, catalogs, direct mailing, telephone advertising, newspaper advertising, roadside advertising, fliers, direct mailing coupons, business cards, leaflet printing, vinyl lettering, desktop publishing, direct mailing pads, stationery, direct mailing sheets, business cards, bumper stickers, key chains, and many more.

Direct mailing services make mailing fast and easy. Businesses usually send out approximately five direct mail campaigns each month to reach their intended audience. These mailing campaigns can include any combination of direct mailing services, post office products, or marketing resources. These services can help a company develop an effective post office marketing plan and mailing program that will reach its goals.

Direct mail services create direct mail campaigns by designing and printing marketing materials such as mailers, envelopes, brochures, flyers, business cards, postcards, catalogs, flyers, posters, booklets, pamphlets, catalogs, postcards, and flyers. Mailing services can also design and print thank you cards, notes, memo inserts, letterheads, posters, banners, postcards, booklets, greeting cards, and calendars. Other mailing services can also design software applications to manage employee direct mail campaigns. These applications allow employees to schedule direct mail campaigns, add new contacts to a mailing list, and update the company's direct mail database. The printing services also create brochure templates, mailing pad templates, resume templates, and thank you card templates.

Direct mailing services typically provide envelopes and printing supplies at affordable prices. Customers can buy and reorder any printing supplies they need. They can choose to form a basic set of colors to choose from to a complete color palette and a complete paper style. Printing services provide quality products and help businesses save money on marketing efforts. Many printing services also offer high volume and rush orders.

Businesses can get started with their own direct mailing services or use a third-party company. Businesses can get started by using a third-party printing company that offers pre-designed mailers and envelopes or they can design their own brochures, postcards, flyers, cards, newsletters, mailing sheets, and inserts online. Mailing services generally allow customers to order the materials they need in increments. Businesses can get started with a basic set of colors, a logo, a slogan, a cover page, and inserts.

Conclusion

Businesses can also use mailing services to expand their customer base. With mailing list services, customers can subscribe to a specific mailing list. Businesses can then add other marketing materials, like catalogs and postcards. Mailing services offer direct mail services, which means that the post office will not handle the mailing materials.

When it comes to getting started, businesses can find mailing services at any level. Businesses can find general mailing services, which are available at any level. Companies can get started by using a free listing service, which offers a list of available providers in your area. Businesses can save money by using a free list and find out the quality of materials they can purchase from a provider. Businesses can also start by using a one-stop direct mail service, which allows them to buy mailing materials from a variety of companies in one location. Businesses can save money by using a direct mail service and expand their customer base.

Why stop layering in your sweaters every autumn? Instead, embrace the natural change of seasons by layered up your entire Winter Jewelry collections. If you're the type of person who usually dresses up an entire fall or winter outfit using a plain scarf which would normally hide any Winter necklace you wear, this is an excellent look to go with. The good thing about this is that any necktie you use with the layered look will still look stylish and fashionable. In addition, you can easily layer your own jewelry because they are very wearable and versatile pieces.

Toronto Jeweller

For example, take the brooch as an example above. You can use it to create a piece of winter jewelry that looks like what we have discussed above. To make jewelry that makes you look like you just stepped out of the fashion runway, then you should use a brooch as your accessory instead of any other jewelry because brooches look like real jewels in every way. A brooch can be a diamond, silver, gold or any other precious stone, and it will add a real wow factor to your overall look.

But before you layer your whole collection of winter jewelry, you need to decide whether you want to do a simple Brooch Scarf or if you want to layer with stones or gems. If you want something with diamonds, then either buy a Diamond brooch or a Diamond chain as your accessory at your favourite Toronto Jeweller. And if you want something with smaller stones, you can also get them in yellow gold or silver as your base stones. No matter what your choice may be, you will find that brooches and chains look absolutely stunning. It's quite impossible not to fall in love with them especially when you pair it up with a thin Winter evening gown and those delicate snow-white socks that you just can't stop yourself from pulling off.

Another popular alternative is jewelry that has real pearl accents. These can be used on the neckline or as a part of the brooch or chain that you'll wear as your accessory. Pearl jewelry for girls is usually either accented by small semi-precious stones such as freshwater pearls or garnet. You can layer your entire collection of pearl jewelry with matching gold chains to create a sophisticated yet casual look that will make you feel really classy.

Toronto Jeweller

Thin bands and thick chains also feature as part of winter jewelry trends and these are usually accompanied by a wide variety of gemstones or crystals. You can either opt for white gold or sterling silver that will complement your overall look. You may also find that these accessories come in various shapes including chunky, oval or rectangular.

Last but not least, black jewelry is always a great way to update your winter wardrobe and it's a trend that will continue to grow and prosper throughout the coming year. Black is a classic color that goes well with most clothing styles. If you have black hair, you'll find this accessory a perfect way to bring attention to your shoulders and neck while adding an edgy edge to your ensemble. The right black earring or necklace set coupled with a killer pair of winter gloves and a sleek winter coat are all you need to complete this look.

There is no doubt that COVID-19 has impacted almost every aspect of our society. Enterprise IT is not an exception to that rule. During the early days of the pandemic, we have witnessed the immediate impact of the onset of remote working. The global networks have seen the demand that spiked more than 800 percent. The daytime internet traffic has also witnessed a major jump during this time. That being said, there’s no denying that managed IT services has seen an overwhelming number of customers seeking the help of their services to overcome novel challenges.

managed IT services

For example, the companies which worked majorly from the offices before the pandemic faced the maximum challenges. These people have been used to work in an office set up with a network structure that can handle the traffic flow. But now as they are working from their home, they are being compelled to use the internally housed appliances. As they often use VPN to complete different works, they often put a strain on their networks.

In this situation, companies are wondering about the future of managed IT services and IT operations. While there is no way to know how long the current situation will last or whether we have to face a similar situation in future, there is no doubt that the companies are formulating different plans to support the remote workforce. In the following section of this article, we have depicted some of the few predictions about what could happen in the coming months. Have a look.

Hyperscale Cloud Will Grow

During the pandemic, almost every business has understood the benefits of using the hyper-scale cloud system. The best advantage of using these clouds is that you can scale it up or down according to your requirement. The companies that have not still started using clouds have been hit hard by the lockdown. The hyper-scale cloud offers them a chance to adjust their infrastructure and plan for the future.

Demand for the Cloud Native Solutions

Cloud-based solutions, like Microsoft O365 and teams, were already gaining popularity. However, the sudden shift to the enhanced remote work is skyrocketing the demand for these managed IT services solutions significantly.

The organizations will also look to software as a service solution for their intellectual operations such as human resources and accounting. Relying on the cloud-native products will ensure that you do not have to worry about the sudden scaling bandwidth. The application provider will take care of that for you.

Influence of the Enterprise IT Departments Will Increase

More often than not, the digital transformation projects are driven by the business units, which often drives the managed IT services to a secondary position. However, the shift to supporting more remote work indicates that IT will be heavily involved in infrastructure and applications related discussions to make sure that systems are secure as well as scalable.

managed IT services

Security Will Gain More Importance

Organizations have spent a significant amount of time and money to secure their internal networks. However, securing a remote workforce requires different planning and solutions. Implementing the endpoint security software with advanced threat protection and response is more important than ever for creating a defence against attacks.

It is impossible to assume what the future has in store for us. It is also not sure whether we will be able to return to life before the pandemic. Whenever the world becomes a little normal, there will be significant changes in managed IT services to make work from home as seamless as possible.

So, you recently decided to improve the condition of your basement in Toronto. With the wet season around the corner, your basement is already started to accumulate moss and mold. Well, in less than a month you’ve already hired your selected Toronto basement waterproofing company and soon enough your basement will be good as new.

That seems to solve the problem right? But, oh no! You noticed that your basement stairs are starting to seem a little soft.

Now, before you calculate safety measures, extra cost and worry about stairs repairing, there’s a solution to this predicament. Depending upon the condition of the stairs they can either be replaced or refinished.

If they are eligible for refinishing, you can fix the issue yourself using certain DIY tips. However, how to understand if you’re stairs need replacement or refinishing?basement-waterproofing

Use These Tips:

  1. Check the framing under the stairs if you feel the treads are getting soft. Softer treads are okay if the framing is strong. So, if you’re lucky and the framing is in good condition you can easily opt for refinishing before your Toronto basement waterproofing starts their job.
  2. Call a carpenter or a home analyst to ensure that your basement stairs are working optimally; if they are safe, and in good health you can refinish them with ease.

Moving on,

3 DIY Tips to Refinishing Basement Stairs:

  1. Install a Carpet

Carpets are ideal choices for refinishing your basement. Not only will these offer your basement a brand new look, but also these are ensuring less moss and mold accumulation if kept under dry conditions. Additionally, these will reduce chances of tweak noises form stairs making them quitter. Further, since these are affordable and easy to install, you can finish the endeavor in less than a day. Thus, this won’t cause any trouble when your Toronto basement waterproofing company comes to do the job.

toronto basement waterproofing

  1. Use Vinyl

Vinyl is another good alternative to finishing basement stairs waterproofing. Vinyl, unlike carpet, is more resistant to moss, moisture, and humidity. Hence, installing vinyl ensures that less amount of mold accumulation is possible.

  1. Staining or Painting

Staining is another good option that can help your basement stairs retain its original look. Cost effective and long-lasting, staining your stairs will also complement your cellar once the Toronto basement waterproofing agency does its work. The process of staining involves applying stain (2 coats) and finishing it off with 3-4 coats of robust urethane product.

waterproofing in toronto

An alternative to staining is painting your stairs for a more aesthetic appeal. This is the most affordable option when compared to others. You can easily buy latex floor paint and apply 2 coats of the paint on the stairs. Once they considerably dry up, you can enjoy a good ROI over the years.

Additionally, you’ll only need to repaint your stairs for 2-3 year interval for best results. So, why not consider these simple DIY options to refinish your stairs. Now, get to work before your Toronto basement waterproofing company comes to do their job. By fixing the stairs beforehand, you won’t have to deal with moisture or humidity affecting your stairs in colder months. To find more information Click Here!

Much before all the buzzwords of digital marketing came into existence. Claude Hopkins brought a radically new vision of marketing and advertising. Almost 100 years ago, this man took the lead in marketing which is still relevant in 2019.

Unfortunately, the majority of modern marketers are still not acquainted with this most influential advertising professional. His book ‘Scientific Advertising’ had a bona fide combination of marketing issues and solutions which are applicable in this digital-first world. The successful Toronto digital marketing agencies follow the tactics mentioned in this book. However, for those who are missing out on these ideologies, it’s high time they must revisit his tried and tested marketing strategies.digital marketing in Toronto

  1. Don’t Sell Product, But Sentiment

Digital marketing platforms often focus more on transactions than human connections. However, according to Hopkins, a marketing agency must establish an emotional tie-in with their customers. The major catch point is people are still driven by emotion. Even with the pace of time, human emotion is perpetual. Hence, to create brand value, a Toronto digital marketing company needs to render a human touch hitting the old tomcat feeling of the consumers.

  1. Build Credibility by Providing Specifics

It is quite hard to quantify the importance of trust in business. Hopkins in his book mentioned the power of trust while curating an advertisement. He emphasized some concrete details that can help the modern admen to build trust amongst the customers and prospects.

The new-age Toronto digital marketing agencies should work on providing value-added information to the buyers through their digital marketing campaigns. Credibility will come into play effortlessly, once a company stays true to their campaigns by offering genuine information and data rather than promoting make-believe stories.digital marketing in Toronto

  1. Power of Personalized Marketing

Back in 1923, the advertising prudent had predicted the gravity of personalization while selling a product or service. Personalization is all about empathy and emotion that helps to build a one-to-one relationship with the customers. Apart from making a connection, it is also a vital marketing tool to boost sales and conversions respectively. Furthermore, customization has the capacity for giving any a business a face; a human touch imparting countless perks.toronto digital marketing

  1. Utilize Each Pixel

The importance of dimension and space in the media world is imperative. The marketers must use every inch efficiently to produce an eye-catching ad. In fact, this is the way, print media curate advertisements. Subsequent space in internet marketing also needs to be used methodically. The ads must be content-rich with a compelling visual appearance. However, the marketers shouldn’t go overboard with these 2 factors. Not to forget, ultimate sophistication lies in simplicity.

The modern Toronto digital marketing agencies can implement these basic principles of Hopkins for a high ROI. Following these tactics will help them to satisfy their clients to the core. People should consider the ideologies of Hopkins when developing their next marketing campaign. They may actually end up being surprised at the results that such a campaign can generate.

toronto mortgage broker

Are you looking for a mortgage loan in Toronto? Well, chances are you’re flooded with relatives and co-workers advising you to go for either a Toronto mortgage broker or specialist.

Now, you might have thought that mortgage broker or specialist is the same, they both fix up mortgages. But, they are very different and in reality, these two subjects have a plethora of differences.

Today, this blog will help you understand the difference between a mortgage broker and specialists, and which to pick for assisting you in your Toronto mortgage loan.

Mortgage Broker vs. Bank Mortgage Specialist

mortgage broker in toronto

Mortgage broker:

The Mortgage broker is the intermediary or middleman that conjoins the mortgage lenders with the borrowers. He/she accesses the borrowers’ paperwork and delivers them to the lenders for pending approvals. The mortgage fund then collected is done in the name of the lender who pays the broker an origination fee for his service.

Basically, if you hire a Toronto mortgage broker, your agent will collect information like a credit report, income, asset and employment documentation etc. and determine your ability to finance the lender. He/she will then chalk out your loan type and amount and send it to the lender for approval.

Your mortgage broker moreover, will consult several lenders and work to find you the lowest mortgage rates and secure loan programs. This will undoubtedly save you tons of money and time as the broker has contacts with various lenders. What’s more? Your Toronto mortgage broker won’t press you for payments until your loan is sanctioned and closed.

Hence, not only will your broker work on more personal grounds, he/she will ensure that if one lender cancels the loan approval he will apply to another. Hence, in this way a broker is basically his own boss and provides you with assured ROI in consideration with the mortgage loan.

mortgage brokers

Mortgage Specialist:

Mortgage specialists are basically commercial bank loan officers that specialize in mortgage loans. These officers select the bank's mortgage offerings and help customers frame applications and walk them through the process. Based on the borrower’s financial status, these specialists select the applicable offerings of banks and present them to borrowers.

Convenience:

When it comes to convenience, picking a Toronto mortgage broker is more convenient rather than a specialist.  While a specialist will only offer you what his/her commercial bank offers, the broker can offer you the best loan deal with a minimum mortgage payment.

As the broker deals with innumerable lenders, he knows which lender to pick for supporting your mortgage loan depending upon your financial status. Additionally, at certain times, your financial status and credit reports might be lower than expected.

Your bank specialist will only, therefore, offer loan and mortgage options that are not profitable to your plan. However, the selected Toronto mortgage broker may have lots of contacts who are agreeing to work with you despite your financial conditions.

In this way, without excess interest rates, your mortgage broker will offer you the best deal.

Also, they work on a more personal level while the specialists paid by the banks are impersonal and only consider their noted profit.

So, now that you know the point of differences between the two, find yourself a reliable mortgage broker around town today and get the lowest interest with suitable deals. For more information about Toronto mortgage broker Read Here!

Buying gold has been an irreplaceable tradition for many generations in India and abroad. Some buy gold for the sheer aesthetics and some buy for showcasing their regality or for gifting purpose. However with the advent of time, most people today are turning to buy gold coins for investment purposes.

The gold price which is most likely to increase with an astonishing pace in the years, to come is a source of good investment and sufficient profit. However, when it comes to these bullion coins, the tricky part is buying them.

With the growing number of scams in the market, along with unscrupulous dealers, it’s very easy to get swayed into buying fake gold coins. Hence, if you’re recently planning to buy these bullion coins, then here are valued tips to help you pick a genuine item.

gold Coins canada

Tip 1: Notice the Purity

Depending on the kind of gold you will be purchasing, it’s vital to ensure that you’re paying for the correct amount. Often unethical dealers falsely sell tarnished gold and charge a higher price. Hence, it’s vital to know the purity of gold. Measured per thousand grams in carats, the purest gold is 24 carat or 24 K.

So, as per the money paid, ask your seller to give gold coins which are marked. These products normally have engravings like 24K with numbers like 990 indicating fineness.

Tip 2: Go for Hallmarked Products

Hallmarking involves stamping or laser stretching the mark of purity on a gold item. Hence, when you buy gold products from a reputed seller, one that provides hallmarked products are likely to be more genuine.

Moreover, hallmarked products feature the year of hallmarking along with the identity of the jeweler, ensuring the credibility and genuineness of both the seller and product sold.

Tip 3: Coins to Eliminate Making Charges

The making charge levied on any jewelry depends on the time and amount of craftsmanship needed to manufacture the product. Now, this is why complicated handmade jewelry and intrinsic machine made jewelry are charged normally higher.

Henceforth, most people anyhow prefer to buy gold coins which are machine made as it eliminates the making price.  So, if you’re not buying for aesthetic purpose and simply wish to boost investment go for the machine printed.

Tip 4:  Be Vigilant of the Packaging

The packaging is an important factor to consider while buying gold products or coins. Ensure that the package you’re provided with is not tampered with. Also, notice the shine, weight, and body of the gold to look for signs of discoloration or other markings. For a more certain result, you can try the density, magnet and bite test to verify if you’re gold is authentic or not.

Tip 5: The Shop Matters

As mentioned, the frauds selling products in a digitalized world is plenty. So, instead of being swayed by offers, it’s best to buy authentic products from shops that have a good reputation. Check testimonial, go through credentials, and also look for hallmarking etc. to ensure that you are sold a genuine product.

gold coins

So, that’s about it! With these 5 tips rest assured that you will not be tricked into buying fake gold coins. Now, make the smart buy and enjoy a fruitful investment.

Business stands on the steady flow of cash. If you have ever started a business of your own, then you are well aware of the importance of money to maintain the health of the business.  As per the report of the studies on business cash flow, 2 out of three businesses in Canada suffer from a cash shortage. Cash advance in Canada can play a major role in sustaining the small businesses which rarely get proper business loans from the banks.merchant cash advance in Canada

What Was in the Study?

The online study on small business cash flow report was conducted by Wakefield Research. The research has been conducted among 500 small businesses which have 0-100 employees. The study has elaborated that cash flow worries have made at least 67 percent small business owners insomniac even if their businesses never actually faced cash flow deficit. The small businesses carry on with cash cushion so thin which threatens them to become out of business in every few months. The most convenient way the small businesses can keep their cash flow is by taking the help of cash advance in Canada.

Pros of Taking the Cash Advances

The cash advances provide the required cash to the small businesses which they can use to expand their business or invest in the required fields. Check out the following points to get to know more about the merchant cash advances.

cash advances

Available to Businesses Which Have Bad Credit

Have you ever gone to a bank to seek a loan?

If you have, then you understand the importance of a good credit report for the required loans. The problem for the small businesses is that they have just started their journey and does not have the time to gather good credits. The banks, simply for this reason, can refute an application for a loan. Cash advance in Canada plays an important role in this situation. It looks forward to the sales that are going to take place in the future. Thus, it provides cash to small businesses with sharp futures without looking at their credit scores.

Easier to Get the Approval for the Loan

The underlying criteria of the merchant cash advances are so simple that any small business that is in the nascent stage can fulfill them. If only your business has suffered bankruptcy, then it will be difficult to secure a cash advance in Canada. If the age of the business is less than 6 months, the merchant cash advances might not get approved.

cash advance in Canada

Receive Cash Fast

The application process of cash advances is very fast. Therefore, it is not surprising that the business owners get the cash faster than any other loans. In some cases, the cash can be transferred even in 24-48 hours after the application procedure is over.

There is No Interest

You have to understand that merchant advance is not a loan. Thus, no interest is imposed on small businesses. Yes, you have to pay the factor rate, but it is not interesting. In simple words, the money that you have borrowed is the money you owed at the end of the day.

Like any other financial advances, cash advance in Canada has also some cons. The pros outweigh the cons in so many ways that merchant cash advances are becoming one of the most favored ways to borrow money. However, you should talk to an expert to know all the avenues before making a final decision.

NWM Mining Corporation is a Canadian mineral exploration company focused on the development of the Lluvia de Oro / La Jojoba gold mine located in Sonora in North West Mexico. The project covers nearly 6,000 hectares and encompasses the past producing Lluvia de Oro mine, the La Jojoba gold reserve, and numerous historic workings.

This report is an update covering the past two weeks (November 5th to November 18th) of mining and construction activities at the Lluvia de Oro/ La Jojoba mine site in Sonora, Mexico.

November 04, 2011 - This report is an update of the past two weeks (October 24th to November 4th) of the mining and construction activities at the Lluvia de Oro/Jojoba mine site in Sonora, Mexico.

October 21, 2011 - This report is an update of the past two weeks (October 8th to October21st) of the mining and construction activities at the Lluvia de Oro/Jojoba mine site in Sonora, Mexico.

October 7, 2011 - This report is an update of the past two weeks (Sept 23rd to October7th) of the mining and construction activities at the Lluvia de Oro and Jojoba mine site in Sonora, Mexico.

September 23, 2011 - This report is an update of the past two weeks (Sept. 12th to Sept. 23rd) of site activities at the Lluvia de Oro and Jojoba mine site in Sonora, Mexico.