Monthly Archives: February 2019

So, you recently decided to improve the condition of your basement in Toronto. With the wet season around the corner, your basement is already started to accumulate moss and mold. Well, in less than a month you’ve already hired your selected Toronto basement waterproofing company and soon enough your basement will be good as new.

That seems to solve the problem right? But, oh no! You noticed that your basement stairs are starting to seem a little soft.

Now, before you calculate safety measures, extra cost and worry about stairs repairing, there’s a solution to this predicament. Depending upon the condition of the stairs they can either be replaced or refinished.

If they are eligible for refinishing, you can fix the issue yourself using certain DIY tips. However, how to understand if you’re stairs need replacement or refinishing?basement-waterproofing

Use These Tips:

  1. Check the framing under the stairs if you feel the treads are getting soft. Softer treads are okay if the framing is strong. So, if you’re lucky and the framing is in good condition you can easily opt for refinishing before your Toronto basement waterproofing starts their job.
  2. Call a carpenter or a home analyst to ensure that your basement stairs are working optimally; if they are safe, and in good health you can refinish them with ease.

Moving on,

3 DIY Tips to Refinishing Basement Stairs:

  1. Install a Carpet

Carpets are ideal choices for refinishing your basement. Not only will these offer your basement a brand new look, but also these are ensuring less moss and mold accumulation if kept under dry conditions. Additionally, these will reduce chances of tweak noises form stairs making them quitter. Further, since these are affordable and easy to install, you can finish the endeavor in less than a day. Thus, this won’t cause any trouble when your Toronto basement waterproofing company comes to do the job.

toronto basement waterproofing

  1. Use Vinyl

Vinyl is another good alternative to finishing basement stairs waterproofing. Vinyl, unlike carpet, is more resistant to moss, moisture, and humidity. Hence, installing vinyl ensures that less amount of mold accumulation is possible.

  1. Staining or Painting

Staining is another good option that can help your basement stairs retain its original look. Cost effective and long-lasting, staining your stairs will also complement your cellar once the Toronto basement waterproofing agency does its work. The process of staining involves applying stain (2 coats) and finishing it off with 3-4 coats of robust urethane product.

waterproofing in toronto

An alternative to staining is painting your stairs for a more aesthetic appeal. This is the most affordable option when compared to others. You can easily buy latex floor paint and apply 2 coats of the paint on the stairs. Once they considerably dry up, you can enjoy a good ROI over the years.

Additionally, you’ll only need to repaint your stairs for 2-3 year interval for best results. So, why not consider these simple DIY options to refinish your stairs. Now, get to work before your Toronto basement waterproofing company comes to do their job. By fixing the stairs beforehand, you won’t have to deal with moisture or humidity affecting your stairs in colder months. To find more information Click Here!

Much before all the buzzwords of digital marketing came into existence. Claude Hopkins brought a radically new vision of marketing and advertising. Almost 100 years ago, this man took the lead in marketing which is still relevant in 2019.

Unfortunately, the majority of modern marketers are still not acquainted with this most influential advertising professional. His book ‘Scientific Advertising’ had a bona fide combination of marketing issues and solutions which are applicable in this digital-first world. The successful Toronto digital marketing agencies follow the tactics mentioned in this book. However, for those who are missing out on these ideologies, it’s high time they must revisit his tried and tested marketing strategies.digital marketing in Toronto

  1. Don’t Sell Product, But Sentiment

Digital marketing platforms often focus more on transactions than human connections. However, according to Hopkins, a marketing agency must establish an emotional tie-in with their customers. The major catch point is people are still driven by emotion. Even with the pace of time, human emotion is perpetual. Hence, to create brand value, a Toronto digital marketing company needs to render a human touch hitting the old tomcat feeling of the consumers.

  1. Build Credibility by Providing Specifics

It is quite hard to quantify the importance of trust in business. Hopkins in his book mentioned the power of trust while curating an advertisement. He emphasized some concrete details that can help the modern admen to build trust amongst the customers and prospects.

The new-age Toronto digital marketing agencies should work on providing value-added information to the buyers through their digital marketing campaigns. Credibility will come into play effortlessly, once a company stays true to their campaigns by offering genuine information and data rather than promoting make-believe stories.digital marketing in Toronto

  1. Power of Personalized Marketing

Back in 1923, the advertising prudent had predicted the gravity of personalization while selling a product or service. Personalization is all about empathy and emotion that helps to build a one-to-one relationship with the customers. Apart from making a connection, it is also a vital marketing tool to boost sales and conversions respectively. Furthermore, customization has the capacity for giving any a business a face; a human touch imparting countless perks.toronto digital marketing

  1. Utilize Each Pixel

The importance of dimension and space in the media world is imperative. The marketers must use every inch efficiently to produce an eye-catching ad. In fact, this is the way, print media curate advertisements. Subsequent space in internet marketing also needs to be used methodically. The ads must be content-rich with a compelling visual appearance. However, the marketers shouldn’t go overboard with these 2 factors. Not to forget, ultimate sophistication lies in simplicity.

The modern Toronto digital marketing agencies can implement these basic principles of Hopkins for a high ROI. Following these tactics will help them to satisfy their clients to the core. People should consider the ideologies of Hopkins when developing their next marketing campaign. They may actually end up being surprised at the results that such a campaign can generate.